Blood On My Clothes

Poppy “Voicemail”

Two years ago Poppy was largely a meta deadpan art project largely spun out of the stranger and more surreal bits of YouTube subcultures. These days Poppy has taken a darker turn, but one that still in many ways mirrors trends in both music and visual art. It’s all very post-Billie Eilish now, with more of an emphasis on a goth-y industrial sort of pop minimalism. The satire of the earlier work is still in there, but dialed down to the point where it can function just as well as fully sincere music. “Voicemail” sets up a dark mood with self-consciously scary lyrics, but winks at us with odd lyrical turns – “I called up the police, their voicemail was full,” “Poppy is your mommy, Poppy is your mommy,” and a bit about feeling embarrassed randomly sung in Japanese. These odd bits only emphasizes the overall uncanny creepiness of the song.

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