Don’t Need No Air

Tyler, the Creator “Sugar On My Tongue”

It’s funny how the common use of the word “creator” has shifted so much in the past decade that the name Tyler, The Creator has gone from sounding incredibly pompous to sorta humble. But while he’s definitely matured and mellowed with age, I don’t think he’s even close to humble. This is a guy who takes the notion of being a CREATOR very seriously – he consistently chases big ideas, has an extremely refined palette and aesthetic, and approaches every aspect of everything he does with a meticulous perfectionism.

There’s always a thrill in hearing Tyler play to his core strengths as a rapper with a distinctive rich growly voice, as on “Sticky” from last year,” but he’s often impressive when he steers out of his lane into various strains of R&B, quasi-industrial music, or in the case of “Sugar On My Tongue,” extra-horny 80s electro pop. As always, he fully commits to the bit – the lascivious synths would make Prince proud, the sweaty atmosphere would get a thumbs up from Uncle Luke, and the lewd thrusting beat would come in second place after Salt-N-Pepa in a hot party show.

Buy it from Golfwang.