Think About That When You Type

Ice Spice “Bikini Bottom”

Ice Spice is striking in the context of the recent vanguard of female rappers led by millennials Megan Thee Stallion and Cardi B, who present as larger than life sexual superheroes with aggressive, dominating vocal styles. Ice Spice goes hard in the opposite direction, presenting herself as an extremely cool and attractive ordinary person with a very relaxed vocal presence, like some girl you might actually know or see in passing at the kind of unglamorous parks and bodegas that serve as the backdrop of her music videos. There’s no problem with what Cardi and Megan et al are doing but this feels like interesting counter programming that could also be a sign of a sea change in what the youngest end of the rap audience is looking for, like the shift from hair metal to grunge in the early 90s.

The fact that Ice Spice raps over drill tracks also helps differentiate her, as the production is one more aspect of this that feels removed from a more millennial aesthetic. But it’s her voice that really stands out – her tone is so unbothered and casual that the confidence expressed in her lyrics feel lived-in, not cartoonish. It’s all so matter of fact, it’s all so cool. And coming across as the coolest and hottest person you might now seems more powerful to me than an expensive over the top abstraction of self.

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