The World Is Too Heavy

Superorganism “It’s All Good”

The Twitter bio for Superorganism proclaims “WE ARE DIY,” and yet they’re hooked up with Rough Trade, featured by Apple Music, and pushed heavily on what remains of the music blogosphere. The whole thing makes me nostalgic for the old mp3 blog days, right on down to the mid-00s twee peppiness of the track. I wouldn’t be surprised if nostalgia for that era – over ten years ago now, I am very old – is part of what inspired this group. “It’s All Good” is light and fun, but also a bit screwy and strange, so it’s riding this very appealing line between super accessible and genuinely alt. It’s undeniable, but I am obviously the mark for this sort of tune. I say that like I’m certain that this is some sort of scam, but I really don’t think so. I think this is sincere music. Just forgive me if I’m skeptical of the “WE ARE DIY” thing.

You can’t actually buy Superorganism’s music anywhere, but it’s streaming on all your major platforms. They’re DIY like that, y’know?