Fluxblog
February 16th, 2018 2:24am

My High Hopes And Deep Despair


Maxi Geil & Playcolt “A Message To My Audience”

In the mid-2000s I saw Maxi Geil & Playcolt play several shows to incredibly enthusiastic audiences, one of them a sold out show at the big theater at the Museum of Modern Art. When I think of this today, it’s like having memories from some parallel world – this band barely existed to anyone besides the readers of this site or people in the art world. And while it was kinda cool to have this world class glam band all to myself and a few hundred other people, it’s sad to think about how many people would have loved Maxi Geil and never got to know about it. This is a band that should have had a level of success at least on par with contemporaries like Bloc Party and TV on the Radio, but they never left their art world bubble. I don’t think they ever really wanted to.

Let me backtrack a bit for you, since the odds are good that you’ve never heard of this band. Maxi Geil was the alter ego of Guy Richards Smit, an artist who has worked in a wide variety of media – short films, comics, stand-up comedy, painting, motivational speaking, internet video, and, of course, rock music. The music that would eventually become Maxi Geil’s debut album A Message To My Audience was originally developed for Smit’s short film Nausea 2, a rock opera about porn stars. The songs were about a lot of things – sex, drugs, commerce, ego – but above all other things, they were about the experience of being an artist.

“A Message to My Audience” is a literal title. This is Smit-as-Maxi singing about the gnawing insecurities and raging egomania that drive his creativity, and his fraught relationship with an audience who approval he craves despite his lack of trust in them or their taste. Smit’s wife Rebecca Chamberlain sings a back up part that responds to Maxi’s melodramatic angst on behalf of the audience, heckling him in some moments and supporting him in others. (“Maxi, stay on message!”) The song sounds absolutely huge, as though they’re trying to play a room about twice the size of a stadium. Anything less wouldn’t be true to the scale of this character’s ego or self-loathing.

There’s a line in this song I think about all the time: “I want the world and I want it now / can’t that be arranged for me somehow?” It’s so profoundly arrogant and impatient, but who can’t relate to that sentiment? Never mind working hard and earning things, just give me everything I want right now! I don’t think there’s any creative person who hasn’t experienced this sort of ridiculous exasperation.

All of Maxi Geil & Playcolt’s music is now out of print and unavailable on the major streaming platforms, though you can find many of their songs on Soundcloud.

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