Activate Your Sexy

Bruno Mars “Perm”

Bruno Mars fakes it so real he is beyond fake. His commitment to throwing himself into what is basically an elaborate impression of James Brown is so complete that it somehow goes beyond pastiche – this is just who Bruno Mars is now, and it all comes naturally. Mars emulates Michael Jackson on other songs, and it’s never as convincing as his Brown routine, partly because Jackson’s aesthetic is a peculiar mix of superhuman technical prowess and hyper-specific tics, and Brown’s is more about blunt force and attitude. Mars can pull that off, and updates it just enough to keep it from being a museum replica of ‘70s funk. It helps that he’s a good flirt. “Perm” is basically a three-and-a-half minute flirt that’s aggressive without being disrespectful, and is mostly just an invitation to dance. Part of why this works is Mars understanding that this is supposed to be a bit silly, and so when he tells you to “activate your sexy,” it comes off as funny and cool rather than dorky and delusional.

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