July 29th, 2014 12:30pm
Give It To The Cutest Girl
I don’t really know much about Sophie other than that despite the name, it’s a male producer. Or something. Not knowing anything about Sophie makes his songs feel even more alien than they already do – like “Bipp” before it, “Lemonade” is a pure, direct R&B/rap-derived pop song that feels like it’s been warped in some indescribable way. Everything feels rubbery and unreal, particularly as it shifts into this bright, pitched-up chorus out of the rhythmic verses. At some points it sounds like Max Tundra if he could pull off a banger, but for the most part, it just feels fresh.
Buy it from iTunes. You definitely want to hear the b-side.
Sophie doesn’t exist in a vacuum. As far as I can tell, there’s a small crop of producers in London on a similar wavelength – short, extremely catchy rap/R&B-centric pop with odd, hyperactive production and extremely youthful vocals. A.G. Cook, the apparent mastermind of PC Music, is extremely good at this, and this collaboration with Hannah Diamond is a perfect example of it’s very teen-ish aesthetic. The vocals shift between playground rapping, sing-song, and chopped up robotic phrasing. I’m particularly fond of the bit where Hannah Diamond sings “I don’t want to be / an MP3 / three two oh / kay bee pee ess / you know that I feel / kind of real / kind of ooooh,” partly because it’s just so clever, and mostly because it seems like there’s a mission statement buried in there.
Visit the PC Music page on Soundcloud.